Trade Show Playbook – The Game Plan for Scaled Agile and our Partners at Industry Events
The Scaled Agile industry events team continuously evolves its go-to-market strategy for events in the international market. During this workshop, we’ll inspect the current industry event process and discuss ways to adapt our strategy to meet the specific needs of our Partners at events. Together we’ll build a playbook for future events that include your ideas about co-sponsorships, using clients to tell the SAFe story, and your expectations for marketing support at Meetups and smaller regional conferences.
Upon completion, participants will be able to utilize Scaled Agile’s event planning roadmap to design more effective Industry Event Marketing campaigns
Improve the flow of event marketing activities between Partners and Scaled Agile at events where both organizations are speaking and have an Expo booth
How to obtain competitive intelligence about an event using the web and sponsor prospectus to gauge attendee buying authority relative to your companies product and service offering