Go to Global Summit - San Diego, CA

The New New Product Manager: Nurturing Products to Thrive and Survive

Being a product manager in today’s digital age is significantly different than it was in previous times. An abundance of Agile super powers is needed to address market needs, segments and sizing, competitive analysis, technology management, Agile development, legal, sales, and more. These skills are in addition to the product manager’s role in pricing, licensing, financial modeling, product positioning, data analysis, and new product introduction, as well as nurturing and sunsetting products.

This talk discusses the mighty ‘New New Product Manager’ discipline and will focus on a few of these areas, including financial modeling, product introduction using Agile techniques, and the product nurturing lifecycle.


Learning objectives:

  • Apply financial modeling techniques
  • Utilize product introduction using Agile techniques
  • Plan your product nurturing capabilities

Level: intermediate

Location: Date: 09/05/2019 Time: 13:15 - 14:00 Jennifer Fawcett