Harley-Davidson is a great, iconic American motorcycle. But like many storied companies, Harley-Davidson had to evolve to get to the top, at times, even to stay in existence. From near-extinction in the early eighties, it rose to worldwide recognition for management excellence and innovation.
Rooted in the work of the Wright brothers’ development techniques and adopted into Toyota’s development system, knowledge-based product development helped fuel Harley-Davidson’s incredible period of sustained growth. By implementing Lean product development techniques, Harley-Davidson realized an unprecedented four-fold increase in throughput in half the time, powering annual growth of more than 10 percent.
In this keynote, Dantar Oosterwal, a former Harley-Davidson executive, provides an inside look at how the company was able to adapt in an ever-changing world. He will share how the development organization was able to both accelerate and increase product development throughput to drive revenue and profit.