Go to Global SAFe Summit 2019

Enterprise B2B Marketing: Growing Client Engagements

In this session, we’ll discuss the latest thinking about how to grow enterprise accounts, including:

  • Marketing strategy—who, what, why; segmentation, personalization, and customer experience
  • Growing enterprise engagements—prospecting, nurturing, and lead generation

Learning objectives:

  • Identify key influencers in an enterprise decision-making unit as well as define a winning value proposition
  • Learn about several different approaches to identify key enterprise prospects, nurture their interest, and develop them into new transformation clients
  • Define the value proposition for developing an opportunity in a new business unit of a current client

Prerequisites: none

Who should attend: all partners

Location: Date: 08/05/2019 Time: 09:30 - 10:15